The objective of the matchmaking event is to facilitate inter-regional / cross-border cooperation between regional public and private sector actors in the development of joint initiatives /partnerships or joint demonstration projects in ICT and Tourism and Cultural industries – matching S3 priorities and exploiting identified synergies and complementary resources and strengths. Inter-regional or cross-border cooperation can help to exploit complementarities/synergies (i.e. different value chain positions, technologies, etc.), pool resources and infrastructures across Europe, address non-technological issues (e.g. standards) and enlarge the potential user-base.